In 2016 Achieve Atlanta launched a campaign to increase the number of APS seniors completing the FAFSA to ensure more students accessed federal financial aid to pay for college. The campaign was successful in many ways–a 10 percentage point increase in FAFSA completions and a new model for partnering with our schools, to name a few. This guide shares lessons and tips from our experience to help others interested in raising FAFSA awareness and completion in their community. While all may benefit, we believe urban school leaders or school district staff and those working with urban schools or districts will find it most useful.
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